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BootyBay

A moonlit beauty garden

Fall into
the garden.

High-end hair, makeup and brushes, hand-picked and brought in at honest prices. Every piece is a butterfly. Come find yours.

We go looking for the real thing: the formulas worth the hype, bought the way stores buy them, and passed on to you at a price that makes sense.

01

Hand-picked

Every piece is chosen one at a time, tested, and only kept if we'd use it ourselves.

02

Wholesale, not hype

We buy like a boutique does, so the price you pay is about the product, not the ad budget.

03

Grown, not mass-made

New arrivals start as cocoons. The ones you love grow into the garden's matriarchs.

Bestseller Matriarch

The Matriarch

Looking-Glass Highlighter

Our bestseller, and the reason the garden has a matriarch. A finely milled pressed highlighter that melts into skin like light through glass: no glitter, no stripes, just glow.

Just in

Still in their cocoons.

New arrivals hang in the garden's nursery until they find their people. Be the first.
Visit the nursery

Shop by zone

Every corner has its own bloom.

The Keeper, a snowy owl with galaxy eyes

Meet the Keeper

Every garden needs someone watching over it.

Our snowy owl knows every butterfly by name. Here's how the Keeper reads the garden:

  • Cocoons. New arrivals, hanging in the nursery. Freshly in, not yet discovered.

  • Butterflies. Pieces in flight, each fluttering near its own flowers.

  • The Matriarch. Our bestseller. The great one keeping watch over the cocoons.